{"id":2895,"date":"2018-05-20T18:17:14","date_gmt":"2018-05-20T18:17:14","guid":{"rendered":"https:\/\/www.styledlistedsold.com\/?p=2895"},"modified":"2019-08-02T09:53:42","modified_gmt":"2019-08-02T09:53:42","slug":"top-11-mistakes-new-home-stagers-make","status":"publish","type":"post","link":"https:\/\/www.styledlistedsold.com\/top-11-mistakes-new-home-stagers-make\/","title":{"rendered":"Top 11 Mistakes New Home Stagers Make"},"content":{"rendered":"
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No insurance\n
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Regardless of whether or not you intend to invest in owning your own home staging inventory, you are still a business, and your business takes place in other people\u2019s homes. Not only will the insurance protect you from any liability (such as mistakenly leaving a light on that later bursts and starts a fire, or accidentally knocking over a precious heirloom), but it will also establish you as a professional and genuine company.<\/li>\n<\/ul>\n<\/li>\n
Over-decorating or not enough\n
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Less really is more when it comes to staging, but you still need to ensure that you are meeting the main principles and goals of your service \u2013 to clearly define the space, showcase the features, and sell the experience of living in the home. Every item used in home staging should serve a purpose \u2013 use the goldilocks method \u2013 not too much, not too little, but just enough! Keep things neutral, but not sparse. You want to create an experience, and sell a lifestyle, while maintaining effective flow and marketing the home.<\/li>\n<\/ul>\n<\/li>\n
Improperly scaled furniture\n
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Effective home staging will showcase a home. One of the most important tasks that home staging intends to accomplish is to properly define each room, and that means defining the size of the room as well. This means selecting the proper scale of furniture to best showcase the space. Staging a room can help buyers to better visualize the space, and show them the optimal furniture selection and placement for the room. A common mistake made by new home stagers is the use of furniture that is either too large, or too small, for a room. This can adversely affect the flow and perception of the space, and overall creates an unappealing room.\u00a0<\/li>\n<\/ul>\n<\/li>\n
Decorating instead of merchandising\n
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Home staging is an effective marketing technique that integrates decorating with marketing to create an experience for homebuyers. It is about more than just furnishing a room \u2013 it\u2019s about selling a lifestyle. Just because something is pretty, does not mean that it should be used to stage a room for sale. Staging items should not overpower the features of a space, but should accentuate them.<\/li>\n<\/ul>\n<\/li>\n
Marketing to the masses and not understanding your niche and position in the market place\n
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If you are trying to market to everyone, you are often reaching no one. Take the time to understand who your ideal client would be, and create your marketing messages to resonate with them. Be deliberate with your marketing. Identify where your ideal client hangs out, and connect with them on their turf. Do you want to work with large real estate teams, or smaller, independent real estate agents? Do you want to work in luxury homes, starter, or mid-level homes? It\u2019s not to say that you won\u2019t work with a client just because they don\u2019t fit your avatar, but having a clear marketing plan with a specific target will help you to create a stronger relationship with those that you do wish to work with.<\/li>\n<\/ul>\n<\/li>\n
Not understanding the real estate industry, and the language of real estate agents\n