Talent vs Training – Which Matters More?

by Shauna Lynn Simon, CEO SLS Academy
So you have a creative eye, you love re-arranging your furniture, you’ve watched EVERY home renovation reality show, and you’re ready to launch into the world of home staging! Where do you start?
Since home staging is not a regulated industry, technically you can wake up tomorrow and decide to be a home stager and *poof* – you’re a home stager! But is that enough to sustain a career?

Talent is certainly key to a successful career in this industry, but it’s not enough to establish you as an expert, and it doesn’t mean that you can make it into a successful and thriving business. Training will help you with understanding the home staging processes, how to manage your clients, as well as some “techniques” for showcasing and merchandising a space. Home staging and home decorating are quite different, and understanding buyers and buyer perceptions, as well as how to effectively prepare a home to best showcase it will come through your training.
That said, not all training programs are created equal, so do your research and select the one that provides you with the most comprehensive information, as well as fits your learning style.

What should you expect from your home stager training?

  • How to run a business
  • How to manage your clients
  • Insights into buyer AND seller behaviours
  • How to merchandise a home to make it a sellable product that your buyers will want to buy
  • How to “sell” – sell the house, sell potential clients on your services, and sell your home sellers on your recommendations (what good is it if you know what they need to do, if you can’t convince them to make the changes necessary?)
  • Home styling trends and styling tricks
  • Post-training support to help you to successfully launch your business
  • Current and up-to-date information regarding industry standards, trends, and expectations
Talent gets you started – it’s what drives you to turn a passion into a career, but it’s the training that will help you to properly hone your skills. Your certification also tells your clients that you are serious about home staging as a career – you are an expert in your field! The investment in the proper education provides credibility to you, and will be recognized by your peers as well as your prospective clients.

I’m a firm believer that you should never stop learning. Unless you already have a ton of experience running a business in the real estate industry, and you’re right at home working with and managing various types of clients, during one of the most stressful times of their lives, you’ll want to review your options for professional training!
Have questions about becoming a Home Stager, or just starting out and need an extra boost in your business? Join our Facebook group, To Be a Home Stager – our very own Shauna Lynn Simon is live online every Thursday afternoon, answering your most pressing questions!

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