The Importance of Color in Home Staging

by Shauna Lynn Simon, CEO SLS Academy

Color plays a crucial role in home staging. It has the ability to transform a space, evoking different emotions and make potential buyers feel welcoming, but it can also make a space feel dull and uninspired. The right color scheme can transform a room into a cozy retreat, a vibrant entertainment area, or an airy oasis. When it comes to selling your home, a well-executed color palette can make all the difference.

Let’s discover why color is crucial in home staging and how it can make a significant difference in the selling process.

It Sets the Mood

Color can create a mood or evoke a feeling in a space. For example, warm, earthy tones can make a room feel cozy and intimate, while cool blues and greens can create a calming atmosphere. When staging a home, it’s important to choose colors that complement the style of the space and create a welcoming atmosphere for potential buyers.

It Enhances the Space

The right color scheme can enhance the features of a room, making it appear larger, brighter, and more inviting. For example, using light colors on the walls and furniture can help a small room appear more spacious, while a pop of color on an accent wall can add interest and depth to a larger room.

It Helps Highlight Key Features

Color can be used to highlight key features in a space, such as a beautiful fireplace or a stunning view. By using contrasting colors or bold accents, you can draw attention to these features and create a focal point in the room.

It Creates a Cohesive Look

Using a cohesive color palette throughout the home can create a sense of flow and continuity, making the space feel more harmonious and put together. When staging a home, it’s important to choose colors that complement each other and create a cohesive look from room to room.

It Sets Your Home Apart

Finally, using the right colors in your home staging can set your property apart from the competition. A well-staged home with a carefully chosen color palette can make a lasting impression on potential buyers and help your home stand out in a crowded market.

In conclusion, color is a critical element of home staging. The right color scheme can transform a space, create a welcoming atmosphere, and help your home stand out from the competition. When preparing your home for sale, be sure to consider the power of color and use it to your advantage.

Here are a few tips for ensuring that you’re getting the most value from your new paint upgrade:

  • Consult with a professional to get the right color – professional home stagers have experience in selecting paint colors that will appeal to potential buyers. They know which colors are on-trend, which colors are timeless, and which colors will work best in your specific home. With their experience, they can help guide you towards the best options for your space.


  • Choose Neutral Colors: this will help to give your home that “move-in ready” look while ensuring that it will appeal to a wide range of potential buyers. Shades of beige, gray, and white are popular choices that will help make your home feel fresh and clean.


  • Paint All Rooms Consistently: To create a cohesive look throughout your home, it’s important to paint all rooms with the same color scheme. This will help make your home feel more put together and appealing to potential buyers. Mixing too many colors in your home can make it feel disorganized and confusing to potential buyers. Plus, the more colors you choose, the more expensive it is to paint. In home staging, we recommend no more than 3 shades of a particular color however, in most cases, we recommend using a single color throughout and enhancing it through staging with additions of artwork and decor.


  • Use Quality Paint: Using high-quality paint can make a big difference in the overall appearance of your home. Look for paint that has good coverage and is easy to apply. This will save you both time, and money, in the long run.


  • Consider Hiring a Professional: If you’re not confident in your painting skills, consider hiring a professional to help. A professional painter can ensure a high-quality finish that will make your home look its best.

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