Use Your Bio to Promote the Star that You Are

by Shauna Lynn Simon, CEO SLS Academy
Written by Fred Berns
Is your bio boosting or blocking you?
Is the personal profile on your website, social networking sites and in your marketing materials qualifying you for the kind of clients you want?  Or, is it disqualifying you?
Before you can sell your staging services, you have to sell yourself. That’s why your bio is your most important personal marketing tool.
Some Keys to a Killer Bio:
1/ “Only” (as in, “I’m the areas’ only home stager who…”) is your Million $$$ Bio Word.
2/ Other Bio Words that ROCK: First, Newest, Oldest (longest-established), Largest, Award-Winning
3/ Your staging skills don’t matter. What matters is how clients benefit from them.
4/ Don’t dwell on your “don’t’s.” Don’t fret about the experience, clients, degrees, certifications, and awards that you don’t have.
5/ Highlight, don’t hide your past. Explain how your current clients benefit from the skills you gained from past employment.
If your bio undersells and fails to differentiate you, it is handicapping rather than helping you. You can’t afford that. But you can afford this:
Register by Dec. 31, and I’ll create for you a Killer Bio for half the regular price. 
Your new bio will spell out your special-ness and position you as a uniquely-qualified, one-of-a-kind staging professional.
Register for your half price bio by contacting me at, or 303-589-3013.
You can’t get good clients with a bad bio.
The promotional profile I can create for you will give you credit where credit is due, establish you as the “star” that you are, and help you take your staging business to the next level and beyond.

Fred Berns, a keynote speaker at RESA’s 2017 home staging convention,is the only staging industry business coach and speaker who creates personal bios and other promotional materials for stagers worldwide. 





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