Selling Home Staging in a “Seller’s Market”

Selling Home Staging in a “Seller’s Market”

If you’re living in a “seller’s market”, you may find that some real estate agents have lost interest in your home staging services. You know that their clients can still benefit from your services, but how do you motivate these agents?

What is a seller’s market? A seller’s market simply means that there are fewer homes for sale with a large number of buyers looking to purchase. This offers a great advantage to home sellers as this can drive housing prices up, and most house are sold with multiple offers. Buyers will be quick to move on a property that they are interested in, and will work to present the most appealing offer possible in an effort to secure the property. This can be a game-changer for almost any real estate market.

Here is where you come in as a home stager – in a seller’s market, homebuyers are often purchasing at the top of their purchasing power. This means that most buyers will have very little funds available, if any, to spend on any additional renovations or repairs upon purchase of the home and therefore the importance of a move-in ready home is higher than ever. Homes that are prepared properly will net the greatest return and largest quantity of offers.

Regardless of the market, most buyers have one thing in common – they do not have the time, nor the desire to perform work on a new house, and thanks to popular television shows, a buyer’s expectations of a move-in ready home have never been greater.

In a seller’s market, home staging is the ultimate marketing tool! Home Staging could mean the difference between an offer and a bidding. When selling homeowners and/or real estate agents on your services in a seller’s market, focus on where you add value:

  • A professionally trained home stager can help to identify hidden value in your home. Home Staging utilizes merchandising techniques to showcase the best features of the home.
  • The goal of home staging is to clearly define the space, show proper scale, and create an emotional connection for buyers – this results is higher quality offers and is achieved through the necessary updates and repairs, proper furnishing, arranging, accessorizing, and essentially, merchandising of the space.
  • A home stager can help to identify the most cost-effective updates/repairs to address to help to avoid buyer uncertainty and allow the home sellers to skip any unnecessary expenses.
  • Working as a part of your home-selling team, a professional home stager will provide practical and creative solutions for showcasing your home.

Emphasize to the real estate agents that you are a part of their team! The biggest pain point for a real estate agent in a seller’s market is securing listings. Homeowners know that their houses will sell, so they are choosing agents based on who provides them with the greatest value, and who can get them the most money for their home. Home staging is the best marketing tool that an agent can use – you could be the difference between an offer and a bidding war! Savvy agents will choose to present an effective home-selling team to secure their listings. In fact, there has never been a better time to invest in home staging – every homeowner is guaranteed to benefit from your expertise! You can return their support of your business by emphasizing what a great agent they are to work with to the homeowners. By working with you and offering your services, the agent will gain more listings, and in-turn, more referrals. It’s a win-win!

Have questions about becoming a Home Stager, or just starting out and need an extra boost in your business? Join our Facebook group, To Be a Home Stager – our very own Shauna Lynn Simon is live online every Thursday afternoon, answering your most pressing questions!

 

 

 

When over 400 people are laughing at you…

When over 400 people are laughing at you…

A story from our President, Shauna Lynn:

At RESACON Las Vegas earlier this year, I was asked to assist by providing a microphone to audience members that wanted to ask our keynote speaker, the amazing Sabrina Soto, questions. This was great exercise for me in a room of over 400 people eager to ask Sabrina their most pressing questions! I ran from table to table, and logged a bunch of steps on my new Fitbit Blaze.

Sabrina Soto, RESACON 2017

Sabrina Soto, Keynote Speaker at the RESA Convention 2017 in Las Vegas, M Resort

I LOVE to mix patterns and styles, and I do this both with my designs, and my own personal style. While many have often commented that I am fashionable, I would never say that I am trendy – instead I have a tendency to wear what I want, and am frequently told by others that they could never wear what I’m wearing. That’s fine – they don’t have to :). I buy items that are on sale because no one wants them, and mix and match to make something that suits me.

Shauna Lynn Simon, RESACON 2017

Shauna Lynn Simon, SLS Academy President, at RESA Convention Las Vegas, M Resort

So when Sabrina was asked what style/trend she saw on it’s way out (I believe the precise question was “what style/trend do you wish would just die?”), she answered without hesitation – “Chevron”. Of course, I’m standing next to the person who asked the question, and I couldn’t help but look down at my skirt. Those at the tables close to us immediately saw what I saw…my chevron skirt. They began to laugh…as did the tables around them, and the next thing that I knew, the entire audience was laughing! Poor Sabrina hid behind the podium, feeling perhaps a little as though she may have answered just a little too quickly. Little did she know that I was laughing along with everyone else, and it’s safe to say that most who attended her talk will remember me long after!

After her talk, I had a number of people approach me to apologize on behalf of the crowd, and tell me how bad they felt for me. To be honest, I was stunned! I had no idea what they meant, but soon realized that they were embarrassed for me for being called out on my choice of attire. I reassured them that I was no worse for wear , and that I had had a truly awesome day – Sabrina Soto gave me a memorable moment that I will cherish for years to come, along with my chevron skirt (which still gets lots of use). I met up with Sabrina, and thanked her for her candor, and we enjoyed a good laugh. I explained to her that it would take a lot more to hurt my feelings.

Shauna Lynn Simon and Sabrina Soto

Shauna Lynn Simon and Sabrina Soto

The moral? Be yourself, and most importantly, don’t forget to laugh at yourself now and again…sometimes we can be our best entertainment!

 

Have questions about becoming a Home Stager, or just starting out and need an extra boost in your business? Join our Facebook group, To Be a Home Stager – our very own Shauna Lynn Simon is live online every Thursday afternoon, answering your most pressing questions!

Behind The Scenes Webinar

Behind The Scenes Webinar

 

Staging Insider Workshop

 

Your Backstage Pass To a Professional Home Staging career

 

 

Do you have what it takes to be a professional home stager?

Learn what it takes to become a Certified Real Estate Staging Professional (RESP)!

During the webinar you’ll discover:

 

  • What it means to be a certified home stager, and how the process works
  • Whether or not you will need to invest in owning your home staging rental inventory
  • Essential skills for a successful home staging business
  • What you need to register your business
  • What startup costs to expect, and how to plan for growth
  • Plus, so much more!

Presented By:

Shauna Lynn Simon

 

 

Staging Checklist

Staging Checklist

Download This Free Staging Checklist So You’re Never Caught Unprepared Again!

48 Must Have Items You Need For Your Next Staging Project!

As a home stager, your clients are counting on you to be prepared at all time, and this means being armed with the tools that you need to execute an efficient stager – every time!

No matter how well you plan for your upcoming staging project, it can be easy to forget the essentials – especially when you’re new (am I the only one who forgot to bring light bulbs to a staging?)!

 

Download this FREE checklist now to discover…

 

  • The absolute #1 tool you need… Not just for this client but for getting your next one too!
  • What to have in the client file to ensure that you will have a smooth destage as well
  • Back-saving moving-helper items that you can find at your local hardware store for a few bucks
  • Must-have cleaning products to make your stage shine!
  • The tools you need for furniture assembly, artwork hanging, accessorizing, and anything else you need to complete your stage
  • Plus so much more!

 

Please Enter Your Email Address Below To Receive The Staging Checklist!

Shauna Lynn is always prepared and very knowledgeable about the Home Staging field. Her years of experience in design and home staging allow her to speak with great confidence about the ups and downs of running a Home Staging business.

Annette Dearling-Manchester

Professor, Sheridan College

She tells it how it is and really opens your eyes to what home staging really is.

Emily

Student, Conestoga College

Home Staging Consult Checklist

Home Staging Consult Checklist

Download This Free Home Consult Staging Checklist So Your Next Consultation Is Both Worry And Trouble Free!

How To Prepare For Your Next Home Staging Consultation!

The first time you meet a prospective client, you need to be on your game…  And that includes having the right things with you to get the job done!

Download this FREE checklist now to discover…

  • What you should have in your client file for the first meeting…
  • One critical item that you can pick up at your local hardware store that’ll help your clients visualize their space…
  • A piece of hardware that’ll make basements and attics a lot more friendly…
  • Plus a lot more!

Click the button on the right and enter your email address to download your copy!

Click the button below for your copy!